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Women in cannabis expo tickets on sale now

WICE 2025

Stigma Breakers 2025 | Tickets on Sale NOW 

WICE TICKETS

How WICE started

What's in the name W.I.C.E?

                                                                 Nothing Changes, if Nothing CHANGES...

Woman & women have been advocates, creators, leaders, mothers, founders, business owners and more. Women have needed a space within the Cannabis Industry where we can share what is and isn't working, as well as crafting new ideas, business opportunities and more in the cannabis industry. 


Recent reports reveal a massive reduction in the number of women in leadership roles within the cannabis industry. Was this news surprising? No. Why? Because woman/women push themselves until they burn out. And this industry so far has been no different from any other. The cannabis industry lacks balance within the industry. Women are estimated to make up 12% to 15% of the cannabis industry depending on the report and source. 

  

Women in Cannabis also known as WICE was created for many reasons with several key goals and objectives. This includes being a woman owned small business event company. The owner and founder had originally entered the cannabis industry to open a testing lab (ancillary services); however, after being at a large cannabis expo December of 2019 to find the vendors needed for her lab, she attended a women's night. This sparked her curiosity. "What were other women doing in the industry?" The women were placed in a room for a 2-hour mixer with drinks, but no schedule or keynote speaker. Her previous experience in tradeshows schedules of events was much different.  After the expo, she went on family vacation. She took the time to search for women led and geared tradeshows and events to attend. To her surprise, she found NONE. WICE was then launched in January of 2020. With the mission of connection, inspiration and learning, WICE is helping create and pave the way for women entrepreneurs in the cannabis industry. 


The goal and hope for a female owned cannabis testing lab has been postponed due to the volatile market, high failure business rates and the lack of critical non predatory lending sources making the business extremely cost prohibited. New Cannabis licensees for Dispensaries, Growers and Testing Facilities in the State of Nevada have been on hold since 2020 after litigation was filed regarding alleged unfair licenses being awarded in 2019. The only current option of entry is to purchase another cannabis business owners license, however that option also maintains being extremely cost prohibited. 


WICE was created and founded in January of 2020. WICE has continued to grow after the first expo was executed, September of 2021 (Post Covid). In 2022, WICE hosted four expos around the United States. The cities included Atlantic City, New Jersey, Denver, Colorado, Las Vegas, Nevada and San Francsico, California. WICE did not host any events in 2023, due to the founder and owner being casted for a brand-new gameshow currently airing on Fox and Hulu, called "We Are Family" with host Anthony Anderson and his mother, Mama Doris. WICE CEO was the first woman CEO on a national TV gameshow in the cannabis industry. They listed her job title as "Cannabis Expo CEO." WICE next large tradeshow is scheduled for August 2025 in Lake Tahoe, Nevada, Stateline. We hope to connect, inspire and learn together. WICE Access Passes for 2025. 


Meet the Women in Cannabis Expo team

Brooke Westlake

Cynthia Olmstead

Cynthia Olmstead

Founder & Owner:

Business Development Engineer 

Brooke enjoyed a 20year healthcare career and previously owned her own photography business, BMW Photography for 10 years before her Entrepreneural spirit ventured to the cannabis industry. She is a first-generation graduate, holding 3 higher educational degrees including an Associates of Arts

Founder & Owner:

Business Development Engineer 

Brooke enjoyed a 20year healthcare career and previously owned her own photography business, BMW Photography for 10 years before her Entrepreneural spirit ventured to the cannabis industry. She is a first-generation graduate, holding 3 higher educational degrees including an Associates of Arts from Truckee Meadows Community College, and a Bachelor's & Master's in Criminal Justice from the University of Nevada Reno. 

After the business plan of her cannabis testing lab was put together and accepted, she realized an expo for women in the cannabis industry was missing. She began piecing the first WICE event together in January of 2020.  When Brooke is not working on her business ventures, she spends time with her two sons, her golden retriever and cat. She enjoys summertime at Lake Tahoe and is dedicated to raising money, awareness and advocacy for the Ronald McDonald House Charities, and Alzheimer's.

Cynthia Olmstead

Cynthia Olmstead

Cynthia Olmstead

Executive Assistant 

Cynthia has had a successful career

working in the food & beverage industry in

leadership & management.  Worked 20 years in

the telecommunication business.  She also worked as an HR Recruiter.  She attended North Seattle Community College for culinary and Food & Beverage Management.  Also attended the University Nevada Re

Executive Assistant 

Cynthia has had a successful career

working in the food & beverage industry in

leadership & management.  Worked 20 years in

the telecommunication business.  She also worked as an HR Recruiter.  She attended North Seattle Community College for culinary and Food & Beverage Management.  Also attended the University Nevada Reno for a certification in Human Resources

Management. 

 When not working, she enjoys her time with her husband of 32 years and 

 her 2 rescue dogs, watching crime tv, and spending time with her kids and 4 grandsons.

Mandy

Cynthia Olmstead

Mandy

Executive Event Coordinator

Mandy is a former Veteran who served our country. She is a proud mom. She is currently working on her law degree as well as advanced studies in education. She is an advent researcher, and fearless advocate. She brings knowledge in writing, security, event management and more.  

WICe advisory board members

Please WELCOME our WICE Advisory Board 2024-2025

The WICE Advisory Board Meets Monthly. Each advisory was vetted through an application and interview process. 

WICE Advisory board members

Brooke Westlake, B.A., M.A. CEO-Women in Cannabis Expo

WICE Advisory Board Member 2024-2025

Sysamone Phaphone, CEO-Savanh Wellness

WICE Advisory Board Member 2024-2025

Alaina Frederick, COO-Integrity Payment Processing

Alaina Frederick, COO-Integrity Payment Processing

WICE Advisory Board Member 2024-2025

Marjorie Forbes, Co-Founder-Just A Woman Cannabis

Alaina Frederick, COO-Integrity Payment Processing

WICE Advisory Board Member 2024-2025

Ethelind Mizar, MBA, CEO-Accounting Genius

WICE Advisory Board Member 2024-2025

Livia Caudell, CEO-Integrity Payment Processing

WICE Advisory Board Member 2024-2025

Tanisha Dale, MBA, Owner/Operator-Show Me Mo Wellness

WICE Advisory Board Member 2024-2025

Annie Holman, Co-Founder-Fusion Strategies

WICE Advisory Board Member 2024-2025

WICE Advisory board members

Nicole Ricci, President-NY Small Farma

WICE Advisory Board Member 2024-2025

Mary Adams, Owner-Whole Plant Wellness

WICE Advisory Board Member 2024-2025

Lauren Haberern, Controller-Canna Provisions

WICE Advisory Board Member 2024-2025

Kim Prince, CEO/Founder-Proven Media

WICE Advisory Board Member 2024-2025

Vanessa Oliver, CEO-Infin8ly Elevated

Amber Lengacher, ESQ.-Purple Circle Services

WICE Advisory Board Member 2024-2025

Amber Lengacher, ESQ.-Purple Circle Services

Amber Lengacher, ESQ.-Purple Circle Services

WICE Advisory Board Member 2024-2025

Sam Dietz, Founder-The Impactivists

Ashley Walsh, Founder/President-Pocono Organics

WICE Advisory Board Member 2024-2025

Ashley Walsh, Founder/President-Pocono Organics

Ashley Walsh, Founder/President-Pocono Organics

WICE Advisory Board Member 2024-2025

WICE Advisory board members

Arabella Iniguez, President-High Maintenance Trim Co.

WICE Advisory Board Member 2024-2025

Thunder Walker, Founder/Owner, Proud Mary

WICE Advisory Board Member 2024-2025

Jillian Xavier, Founder/Owner, DREGLO Cannabis Testing Lab

Jillian Xavier, Founder/Owner, DREGLO Cannabis Testing Lab

WICE Advisory Board Member 2024-2025

Brytany Melville, President-Forte Operation

Jillian Xavier, Founder/Owner, DREGLO Cannabis Testing Lab

WICE Advisory Board Member 2024-2025

Sam Ashton, Founder/Director-Cannabis Clinic Cardiff

Sam Ashton, Founder/Director-Cannabis Clinic Cardiff

WICE Advisory Board Member 2024-2025

Applications Open Back up August 2025

Sam Ashton, Founder/Director-Cannabis Clinic Cardiff

WICE Advisory Board Member 2024-2025

Applications Open Back up August 2025

WICE Advisory Board Member 2024-2025

Applications Open Back up August 2025

WICE Advisory Board Member 2024-2025

wice Photos


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