Nothing Changes, if Nothing CHANGES...
Woman & women have been advocates, creators, leaders, mothers, founders, business owners and more. We have needed a space within the Cannabis Industry that allows us to come together, share new ideas of what is and isn't working within the cannabis industry. And trust us, there is a lot that isn't working, which includes the reduction of women, within the cannabis industry in the United States.
In recent reports, the number of women in leadership roles within the cannabis industry has dropped significantly. Was this news surprising? No. Why? Because woman/women push themselves until they burn out. And this industry so far has been no different from any other. The cannabis industry lacks balance within the industry. Women are estimated to make up 12% to 15% of the cannabis industry depending on the report and source.
WICE was created for many reasons with several key goals and objectives. This includes being a woman owned small business event company. The owner and founder had originally entered the cannabis industry to open a testing lab (ancillary services); however, after being at a large cannabis expo in December of 2019 to find the vendors needed for her lab, she attended a lady’s night. The women were placed in a room for a 2-hour mixer with drinks, but no schedule or keynote speaker. Her previous experience in tradeshows schedule of events was much different. While on family vacation, she searched for women led and geared events and tradeshows to attend. To her surprise, she found NONE.
She has postponed the business concept of a Cannabis Testing Lab due to the volatile market, high failure business rates and lack of lending sources that are cost prohibited. New Cannabis licensees for Dispensaries, Growers and Testing in the State of Nevada have been on hold since 2020 after litigation was filed regarding alleged unfair licenses awarded. Only other point of entry option is to purchase another cannabis business owners license, but this is generally extremely cost prohibited.
WICE was created and founded in January of 2020. WICE has continued to grow after the first expo was executed, September of 2021 (Post Covid). In 2022, WICE hosted four expos around the United States. The cities include Atlantic City, New Jersey, Denver, Colorado, Las Vegas, Nevada and San Francsico, California. WICE did not host any events in 2023, as the founder and owner filmed a new gameshow for Fox and Hulu, called "We Are Family". The CEO was the first one on a national TV gameshow as a Cannabis Expo CEO. WICE next scheduled event is set for Friday August 29th in Lake Tahoe, Nevada in 2025. Head to conference and ticket page for more information.
Founder & Owner:
Business Development Engineer
Brooke enjoyed a 20year healthcare career and had her own photography company BMW Photography for 10 years before she ventured into the cannabis industry. A first-generation graduate, she has earned an Associates of Arts from Truckee Meadows Community College, and a Bachelor's & Master's Degre
Founder & Owner:
Business Development Engineer
Brooke enjoyed a 20year healthcare career and had her own photography company BMW Photography for 10 years before she ventured into the cannabis industry. A first-generation graduate, she has earned an Associates of Arts from Truckee Meadows Community College, and a Bachelor's & Master's Degree in Criminal Justice from the University of Nevada Reno.
After the business plan of her cannabis testing lab was put together and accepted, she realized an expo for women in the cannabis industry was missing. She began piecing it together in 2020. When Brooke is not working on her business ventures, she spends time with her two sons, her golden retriever and cat. She enjoys summertime at Lake Tahoe and is dedicated to raising money and awareness for Alzheimer's and At-Risk Youth.
Executive Assistant
Cynthia has had a successful career
working in the food & beverage industry in
leadership & management. Worked 20 years in
the telecommunication business. She also worked as an HR Recruiter. She attended North Seattle Community College for culinary and Food & Beverage Management. Also attended the University Nevada Re
Executive Assistant
Cynthia has had a successful career
working in the food & beverage industry in
leadership & management. Worked 20 years in
the telecommunication business. She also worked as an HR Recruiter. She attended North Seattle Community College for culinary and Food & Beverage Management. Also attended the University Nevada Reno for a certification in Human Resources
Management.
When not working, she enjoys her time with her husband of 32 years and
her 2 rescue dogs, watching crime tv, and spending time with her kids and 4 grandsons.
Executive Event Coordinator
Mandy is a former Veteran who served our country. Proud mom of two boys. She is an advent researcher, and fearless advocate.
The WICE Advisory Board Meets Monthly. Each advisory was vetted through an application and interview process.
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
WICE Advisory Board Member 2024-2025
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