Women in cannabis expo tickets on sale now

                                                                 Nothing Changes, if Nothing CHANGES...

Women have needed a space within the Cannabis Industry where we can share what is and isn't working, as well as crafting new ideas, business opportunities and more in the cannabis industry. Women have been in the frontlines of the cannabis industry as advocates, creators, leaders, founders, business owners and more. 

Recent reports reveal a massive reduction in the number of women in leadership roles within the cannabis industry. Was this news surprising? No, because women push themselves until they burn out. And this industry so far has been no different from any other type. Women are estimated to make up 12% to 15% of the cannabis industry depending on the report and source, but the overall reality is that the cannabis industry lacks balance for women who are in the industry or women who want to be in the industry.

Women in Cannabis, also known as WICE was created for many reasons with the mission of connection, inspiration and learning. WICE is a woman owned small business event company. The owner and founder had originally entered the cannabis industry to open a women led testing lab (ancillary services); however, after being at a large cannabis expo December of 2019 to find the vendors needed for her lab, she attended a women's night. This sparked her curiosity. "What were other women doing in the industry?" The women were placed in a room for a 2-hour mixer with drinks, but no schedule or keynote speaker. Her previous experience in tradeshows schedules had been much different.  After the expo, she went on family vacation allowing her to take the time to research tradeshows and events for women in the cannabis industry. To her surprise, she found NONE. WICE was then launched in January of 2020. With the mission of connection, inspiration and learning, WICE is helping create and pave the way for women entrepreneurs in the cannabis industry. 

The goal and hope for the first woman owned cannabis testing lab in Northern Nevada has been postponed due to the volatile market, high failure business rates and the lack of critical non predatory lending sources making the business extremely cost prohibited. New Cannabis licensees for Dispensaries, Growers and Testing Facilities in the State of Nevada have been on hold since 2020 after litigation was filed regarding alleged unfair licenses being awarded in 2019. The only current option of entry point is to purchase another cannabis business owners license, however that option also maintains being extremely cost prohibited. 

WICE was created and founded in January of 2020. WICE has continued to grow after the first expo was executed, September of 2021 (Post Covid). In 2022, WICE hosted four expos around the United States, including Atlantic City, New Jersey, Denver, Colorado, Las Vegas, Nevada and San Francsico, California. WICE did not host an expo in 2023, due to the founder and owner being casted for a brand-new gameshow currently airing on Fox and Hulu, called "We Are Family" with host Anthony Anderson and his mother, Mama Doris. WICE CEO was the first woman CEO on a national TV gameshow in the cannabis industry. They listed her job title as "Cannabis Expo CEO." 

WICE next large tradeshow is on August 14-15, 2025, at the Reno Sparks Convention Center. And each year after that, the WICE Annual Expo & Annual Network Mixer will be held at the Reno Sparks Convention Center. WICE is happy to announce that we have found a permanent home so that all the women in the industry are able to connect, inspire at learn together. We'll see you at the show!